Leaders in Customer Loyalty, Powered by Loyalty360
- Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Leaders in Customer Loyalty, Powered by Loyalty360
Latest Episodes
Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market
As one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to customer engagement and retention. But in the aftermath of the Covid-19 pandemic—which ground travel to ...
Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner
When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was essentially dormant. <...
Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays
Wyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000 properties across 100 countries and over 20 brands across the world. But competition remains fierce in th...
Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World
The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and personalized. But Jakob Harri...
Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests
Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, its mission is twofold: One is serving its ...
