Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Podcasting since 2020 • 413 episodes
Leaders in Customer Loyalty, Powered by Loyalty360
Latest Episodes
From Collectors to Community: How Upper Deck Is Driving Fan Engagement
Loyalty360 recently spoke with Paul Nguyen, Senior Marketing Manager at Upper Deck, a leading brand in the trading card and memorabilia industry. Paul shared valuable insights into Upper Deck’s approach to customer loyalty, particularly through...
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16:04
Loyalty Live | Personalization Without Compromise: Exploring Wunderkind’s Role in the Future of Marketing
As marketing, and the technologies powering it, are becoming increasingly complex, brands that are striving to connect with customers on a deeper level must navigate emerging challenges like anonymous website traffic and fragmented data. To sta...
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29:01
Loyalty360 Executive Spotlight: John Sellers, Bank of America
Loyalty360 had the pleasure of speaking with John Sellers, Head of Rewards at Bank of America and 2024 Loyalty Expo Champion of Customer Loyalty honoree. Bank of America’s Preferred Rewards program boasts 11 million members and leverages techno...
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21:11
Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer
As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with
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27:36
A Love Story: David's Bridal's Diamond Loyalty Program
David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, President of Brand Technology and Finance at David’s Bridal, ex...
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27:04
