Leaders in Customer Loyalty, Powered by Loyalty360
- Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Leaders in Customer Loyalty, Powered by Loyalty360
Latest Episodes
#536: Leaders in Customer Loyalty: Brand Stories | How SIXT Has Used AI to Put Personalization at the Core of its Loyalty Program
With more than 30 years of experience in the travel industry—including five years as CFO of Hertz and another five as CFO of Hilton Worldwide—Tom Kennedy brings a deep understanding of traveler expectations and the evolving needs shaping the in...
#535: Leaders in Customer Loyalty: Supplier Voices | As Loyalty Programs Go Digital, MTL Card Still Sees Physical Cards as an Important Customer Engagement Tool
Brands have understandably been focused for years now on improving the digital experience of their loyalty programs by launching or redesigning their apps, recognizing how much customers prioritize convenience today—and how convenience often me...
#534: Leaders in Customer Loyalty: Brand Stories | How Scene+ Curates its Loyalty Ecosystem to Fit Member Needs
When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average Canadian has about 15 loyalty cards in either their phys...
#533: Leaders in Customer Loyalty: Brand Stories | How Food Lion is Evolving Without Sacrificing Emotional Loyalty
Before Nicole Hulstein began her role as Loyalty Campaign Development Manager at Food Lion, she worked in category management for the grocery chain, primarily focused on produce. And while there might not seem to be a very close connection betw...
#532: Leaders in Customer Loyalty: Supplier Voices | AI Has Created an Inflection Point for Loyalty. Are Brands Ready for it?
Platforms such as Spotify, Amazon, and Netflix have not only innovated how people consume music, shop for everyday items, and watch movies and television—they have also permanently transformed the relationship that consumers have with brands. &...
