Leaders in Customer Loyalty, Powered by Loyalty360
- Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Leaders in Customer Loyalty, Powered by Loyalty360
Latest Episodes
#550: Leaders in Customer Loyalty: Brand Stories | How Audience Rewards Builds Loyalty for the Vast Broadway Ecosystem
One of the primary goals for a loyalty program is to not only build engagement with a brand’s customers, but to develop an emotional connection between their members and their brand. For Audience Rewards, this latter aim is perhaps a lot less d...
#549: Leaders in Customer Loyalty: Brand Stories | How Weigel’s Still Finds New Ways to Engage with its Customers After 95 Years
There’s no question that the digital experience has become vital to the overall performance of loyalty programs today, with customers expecting to shop, pay, and redeem points all through an app. For Weigel's, a regional c-store chain with abou...
#548: Leaders in Customer Loyalty: Brand Stories | How DICK'S Powers the Athlete’s Journey Beyond the Point of Purchase
When many brands talk about the customer journey, they are often talking about how their customers interact with their products and services up to the point of purchase. But for DICK'S Sporting Goods, the customer journey is actually an athlete...
#547: Leaders in Customer Loyalty: Brand Stories | Why DraftKings Looks Beyond the Betting Industry to Improve its Customer Experience
Although online sports betting has surged in popularity since the U.S. Supreme Court legalized state-authorized sports betting nationwide in a landmark 2018 ruling, the industry remains dominated by just a small number of key players.
#546: Leaders in Customer Loyalty: Brand Stories | Circle K is Rewarding its Loyalty Members One Visit at a Time
As Head of Loyalty at Circle K, one of the primary ways that Carly Lee ensures that she and other executives at the convenience store chain are meeting their customers' needs is by actually listening to what their customers are telling them.&nb...
