Leaders in Customer Loyalty, Powered by Loyalty360
- Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Leaders in Customer Loyalty, Powered by Loyalty360
Latest Episodes
#548: Leaders in Customer Loyalty: Brand Stories | How DICK'S Powers the Athlete’s Journey Beyond the Point of Purchase
When many brands talk about the customer journey, they are often talking about how their customers interact with their products and services up to the point of purchase. But for DICK'S Sporting Goods, the customer journey is actually an athlete...
#547: Leaders in Customer Loyalty: Brand Stories | Why DraftKings Looks Beyond the Betting Industry to Improve its Customer Experience
Although online sports betting has surged in popularity since the U.S. Supreme Court legalized state-authorized sports betting nationwide in a landmark 2018 ruling, the industry remains dominated by just a small number of key players.
#546: Leaders in Customer Loyalty: Brand Stories | Circle K is Rewarding its Loyalty Members One Visit at a Time
As Head of Loyalty at Circle K, one of the primary ways that Carly Lee ensures that she and other executives at the convenience store chain are meeting their customers' needs is by actually listening to what their customers are telling them.&nb...
#545: Leaders in Customer Loyalty: Supplier Voices | How Ibotta Uses Data to Help Brands Reach Increasingly Elusive Consumers
The way Chris Riedy sees it, this is either a very exciting time to be in the consumer packaged goods (CPG) industry, or a really scary time. What’s creating these two views of the industry is the fact that it is undergoing a tremendous amount ...
#544: Leaders in Customer Loyalty: Supplier Voices | How Tillo’s Connected Ecosystem Helps Lessen Friction in the Loyalty Space
For Bill Warshauer, the Chief Revenue Officer at Tillo, a reward can do much more than help a company complete a transaction. It can also produce measurable and meaningful value for companies by changing behavior, creating moments of connection...
