Sara Costa is the Loyalty Experience Product Specialist, and Chelsea McGough is the Loyalty Program Strategy Manager, for Blue Buffalo all-natural pet food company. The brand recently brought home the Platinum Award for Customer Loyalty Strategy at the 2022 Loyalty Expo hosted by Loyalty360. As one of the most competitive categories in the Loyalty360 Awards, as well as one of the most challenging aspects of loyalty marketing, competing brands demonstrated their dedication to prioritizing customer loyalty through a combination of technology, training, socialization, and implementation.
Mark Johnson, Loyalty360 CEO, met with McGough and Costa to discuss the brand’s award-winning customer loyalty strategy and the way it builds meaningful, and loyal, relationships with its customer base.