Mark Johnson, CEO of Loyalty360, spoke with Andy Rebhun, Vice President of Digital for El Pollo Loco, about the restaurant's updated rewards program and improvements they have made to personalization in engaging with its customers.
El Pollo Loco is Spanish for "The Crazy Chicken," and is also a restaurant chain specializing in Mexican-style grilled chicken with over 480 locations in six states.
Rebhun is responsible for CRM, e-Commerce, the off-premise delivery strategy, loyalty program, and social media. He is a graduate of the University of Wisconsin Madison and has an MBA from Kellogg School of Management. He lives in Huntington Beach, California, where he enjoys running on the beach, riding his Peloton Bike, finding hole in the wall restaurants, and traveling the world.