Driving Loyalty through Donation Drives

Courtney Eaton is the President of Logistics at Funds2Orgs, a creative fundraising organization that supplies micro-enterprise partners in 26 developing countries worldwide with new and gently used shoes for resell.

To date, Funds2Orgs has helped 20,000 nonprofits orchestrate shoe drives, providing inventory to over 4,000 micro-entrepreneurs worldwide. In turn, Funds2Orgs has contributed more than $11 million in fundraising for nonprofits, helping them reach their own missions, while keeping millions of shoes out of landfills.

Loyalty360 CEO Mark Johnson met with Eaton to discuss the organization’s mission, its recent partnership with SugarCRM, and the impacts of technology on its customer loyalty.