Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Leaders in Customer Loyalty, Powered by Loyalty360
Caribou Coffee Caffeinators Perk Up to Refreshed Loyalty Program
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Loyalty360
Founded in Minneapolis in 1992, Caribou Coffee continues to grow with 700 coffeehouses worldwide, including over 300 locations in the Middle East. Come December, the brand will be celebrating “thirty years of unbelievable mochas and lattes made with real ingredients and real connections.”
Loyalty360 CEO Mark Johnson spoke with Caroline Larson, Senior Director of Marketing at Caribou Coffee, about the brand’s recently refreshed loyalty program, Caribou Perks, as well as the company’s overall views on customer loyalty.